In collaboration with KEA, Design School Kolding, VIA, and KADK, I have been part of an innovation project with Basic Apparel as the company partner.
Over the course of 1.5 years, we worked through three phases: target group, circularity, and product development.
Here are selected outcomes from this collaboration.
As part of the circularity phase, we created a series of repair videos for Basic Apparel. These can be found on their website. The aim is to help their customers extend the lifespan of their clothing.
IF YOU HAVE GARMENT WITH A STAIN THAT CAN'T SOME OFF.
IF THERE IS A HOLE ON YOUR SWEATER.
Hack, IF YOUR SWEATER IS PEELING.
HOW TO SEW A BUTTON ON.